Designed to mean something, intent, purpose, depth.
Solving problems with a sprinkle of creativity. Thinking about every little thing and taking it beyond good enough, because good enough is usually not enough. Building 0 → 1 systems, making animations, portraying stories in bits and bytes.
Bringing the same values and principles to the craft, the way this Mac is built — from the pieces at hand, one at a time, each one considered before it's placed. Not just the parts you see. But the ones underneath that complete the build. (ok, maybe not just a sprinkle)